Visa Secure with EMV® 3-D Secure

Visa Secure with EMV® 3-D Secure

Next generation authentication to make global eCommerce secure in real-time.
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Visa Secure with EMV 3-D Secure Authentication

Visa pioneered the original 3-D Secure protocol more than 15 years ago to protect eCommerce transactions by providing an additional layer of identity verification before authorization. 3-D Secure (3DS) enables the exchange of data between the merchant, card issuer and, when necessary, the consumer, to validate that the transaction is being initiated by the rightful owner of the account.
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The acceleration of eCommerce

eCommerce continues to accelerate worldwide with online shopping becoming the preferred way to shop for many consumers. This growth in digital commerce requires businesses to prevent card-not-present fraud and ensure good transactions are seamlessly approved.

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Addressing today’s complex security needs

Visa worked with other payment brands to develop the next generation of the protocol—EMV 3-D Secure. Visa Secure is Visa’s global EMV 3-D Secure program that makes authentication simple, lowers friction for consumers and helps prevent card-not-present fraud.

Benefits

Resources

SkipTheDishes Case study: Benefits of adopting Visa Secure with EMV 3-D Secure

How SkipTheDishes successfully established a holistic fraud management framework using Visa Secure.

Read the SkipTheDishes Case Study

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Best Buy Case Study: Visa Secure with EMV 3-D Secure

Learn how Best Buy Canada improved its customer experience and achieved a dramatic drop in fraud with EMV 3-D Secure.

Download the Best Buy Case Study

What is EMV 3-D Secure?

Learn more about how EMV 3-D Secure makes eCommerce transactions more secure in real time.

Visa Secure with EMV 3-D Secure infographic

Get a one-page overview of how EMV 3-D Secure works.

Contact your Visa card issuer directly for more information

Source: ONLINE PAYMENT FRAUD Emerging Threats • Segment Analysis • Market Forecasts 2018-2023, November 2018, Juniper Research.